

Looking at the market (80% of non hotels food is mega dominating by fast food chains from USA), there might be a lack of creativity in the UAE compared to the possibilities of the world: Paper, Standard Magnetic, Customize Magnetic, Standard back Lite, Black Board, Led Sign, Drive Thru, Sandblasted Signs.....
If you are going to USA this summer, you would not be surprised to find the same food operator than in the UAE, because they all belong to mega group such as Americana....
Where is the charm of a tiny restaurant outlet like in Piemonte - Italy, that will write all their dishes on a black boards, or in Belgium with wood craft menu boards.....or a charming printed menu with delicious items names in Bangkok....where is the creativity of the fast food designer, always copy/paste those ugly branded boards.....When will they really advertise the 2,000 kcal of a burger.....in China, Mc Do is featuring the kcal of each dishes, or portions directly on the packaging...
If anyone saw a menu board advertising calories, it would be helpful as we could enjoy a bit of cheese or cream, without feeling health conscious...